Wagge was born in London to craft the definitive Dog Mum Uniform.

Life with your dog is made up of the moments that matter most. The morning coffee runs, weekends spent together, pub lunches, park strolls and everyday adventures made better by having your best friend by your side.

That’s why we create elevated everyday essentials made for slow mornings, busy afternoons and everything in between.

Designed to look good, feel good and fit effortlessly into your everyday life, our collection combines relaxed silhouettes and timeless style with butter-soft fabrics and consciously crafted materials — comfort you'll want to live in.

Made to be worn and loved, for women whose dogs are part of who they are.

Wagge.

hello@wagge.shop — we're here