Last updated: June 17, 2026

Welcome to Wagge! The terms "we", "us" and "our" refer to Wagge. Wagge operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Wagge is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from wagge.shop (the "Site") or otherwise communicate with us. For the purpose of applicable United Kingdom data protection laws, Wagge is the Data Controller of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge the collection, use, and disclosure of your information as described in this policy.

1. Personal Information We Collect

We collect information that identifies or can reasonably be linked to you. We collect the following categories of personal information depending on how you interact with our Site:

• Contact Details: Your name, billing address, shipping address, phone number, and email address.

• Financial Information: Credit card, debit card, or other payment confirmation details. (Note: All payments are processed securely through our payment gateways; we do not store raw card numbers).

• Account Details: Your username, password, and account configurations if you choose to register with us.

• Transaction Information: The items you view, put in your cart, add to your wishlist, purchase, or return.

• Communications: Any information you provide when sending a customer support enquiry to hello@wagge.shop.

• Device and Usage Information: Your IP address, browser type, device identifiers, and data regarding how and when you navigate our Site (collected automatically via cookies and similar technologies).

2. Lawful Bases for Processing (UK GDPR Compliance)

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases to process your personal data:

• Performance of a Contract: To fulfil and process your orders, arrange shipping, handle payments, and provide you with the products you have purchased.

• Legitimate Interests: To protect our business from fraud, secure our website, optimise your shopping experience, and maintain customer support communications.

• Consent: Where you have explicitly opted in to receive marketing communications (such as our email newsletter). You can withdraw this consent at any time.

• Legal Obligation: Where we must retain financial transactions or disclose data to comply with United Kingdom tax, accounting, or law enforcement requirements.

3. How We Disclose Personal Information

We share your personal data with trusted third parties to help us run our store:

• Shopify: Our site host and primary processor. Shopify transfers data globally to provide services. You can read the Shopify Consumer Privacy Policy to learn more.

• Fulfilment & Delivery Partners: Such as Royal Mail and DPD UK, to deliver your physical orders.

• Marketing & Analytics Partners: To display relevant advertisements and understand our website traffic.

• Legal Authorities: If required by law to protect our rights, defend against legal claims, or prevent fraud.

4. International Data Transfers

Because Wagge is powered by Shopify, your personal information will be transmitted to, stored, and processed outside the United Kingdom (including in Canada and the United States). When your data is transferred outside the UK, we ensure it is protected by recognised legal mechanisms, including the UK International Data Transfer Addendum or approved Standard Contractual Clauses (SCCs).

5. Children's Data

Our Services are not intended for use by children. We do not knowingly collect personal information from individuals under the age of 18. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at hello@wagge.shop to request immediate deletion.

6. Data Retention and Security

We retain your personal information only for as long as necessary to provide you with our Services, resolve disputes, comply with financial audit regulations, or manage your account.

While we use robust industry-standard security measures to protect our site, please note that no method of internet transmission is 100% secure. We advise against sending sensitive payment data through unencrypted customer support emails.

7. Your Legal Rights

If you reside in the United Kingdom or the European Economic Area (EEA), you possess the following statutory rights regarding your data:

• Right of Access: Request a copy of the personal data we hold about you.

• Right to Erasure (Right to be Forgotten): Request that we delete your personal data.

• Right to Rectification: Request that we correct any inaccurate or incomplete data.

• Right to Restrict or Object to Processing: Ask us to stop or limit how we use your data.

• Right to Data Portability: Request a transfer of your data to another organisation.

• Right to Withdraw Consent: Unsubscribe from marketing emails at any time using the link in the footer of our messages.

To exercise any of these rights, please email us directly at hello@wagge.shop. We will verify your identity before processing the request and will respond within the statutory one-month timeline.

8. Complaints

If you are unhappy with how we process your personal data, you have the right to lodge a complaint with the United Kingdom’s data protection authority:

• Information Commissioner's Office (ICO)

• Website: https://ico.org.uk

If you live within the EEA, you may instead contact your local national Data Protection Supervisory Authority.

Contact Us

For any questions regarding our privacy practices or to exercise your legal rights, please contact us:

Email: hello@wagge.shop
Phone: +44 (0)7876 654400